Paper I
Paid Search Agency Guide to Remarketing Lists for Search Ads
@gunnernyez659 · 12 October 2026
Remarketing for search ads is one of those PPC tools that sounds simple until you try to operationalize it. The idea is straightforward: bring people back after they have already shown intent. The execution is where campaigns succeed or stall, because remarketing lists for search ads are both audience strategy and technical plumbing. If you get the list logic wrong, you can pay for clicks from people who were never likely to convert, or you can exclude high-value prospects
Read Paid Search Agency Guide to Remarketing Lists for Search AdsPaper II
PPC Agency Checklist for Tracking, Testing, and Transparency
@gunnernyez659 · 11 October 2026
A pay per click agency can look great on paper while still leaving you blind in the places that matter. You get invoices, dashboards, and “good news” updates, but when performance slips or a campaign pivots, you do not know which levers were pulled, which changes were tested, and whether the results are real or just reported well. Over the years, I have seen the same pattern across many accounts, whether the provider calls itself a ppc management company, a paid media ag
Read PPC Agency Checklist for Tracking, Testing, and TransparencyPaper III
How to Audit Your Paid Search Campaigns Like a Pro
@gunnernyez659 · 11 October 2026
Paid search audits are one of those tasks that sound formal until you do one on a live account and realize how many small decisions are quietly shaping your results. A few keywords drift, a match type gets loosened, negatives lag behind search terms, and suddenly your account is spending like it’s determined to teach you a lesson. The difference between a “quick look” and a real audit is judgment. You need to spot what is causing the spend, what is breaking the flow of inte
Read How to Audit Your Paid Search Campaigns Like a Pro